The AZ Sales Standard / Alfred Zayas

You know you're capable of closing more deals.

So why aren't you?

Sales coaching for construction and home improvement reps who want to close more consistently.

Group Performance Coaching - coming soon

Join the Group Performance Coaching waitlist

Meet your coach

I know what it feels like to be stuck.

I've spent about 12 years in construction and home improvement sales, and I'm still selling. I've been a top performer. I've also had stretches where I knew I could do more but couldn't put it all together.

That's why I coach: to help you see what's holding you back and work on it.

12 YEARS / construction sales

STILL / actively selling

$50M+ / in deals closed

Client results

"Earned 45 grand in commissions last month alone."

"It's already paid for itself three or four times over."

"No better investment you can make for your career."

Dallas Leitz

Coaching client · 5-star review

Read more client reviews ↗

How Group Performance Coaching works

Stop guessing at what's holding you back.

You've closed tough deals. The challenge is doing it consistently. We find the gaps, build the skills, and put them to work in real appointments.

01 / Diagnose

Assess your performance and identify what needs attention.

02 / Develop

Work on your priorities through weekly group coaching and roleplay.

03 / Perform & improve

Apply it in appointments, review progress, and adjust.

One system. Two ways to work on it.

Choose how you want to improve.

02 / Learn the systemAZ Sales Standard CommunitySelf-paced training and a community of reps.$49per month
  • 12-week Sales Methodology + Closer Toolbox
  • Video lessons, PDF guides + worksheets
  • General Community for questions and shared wins

No live coaching, Performance Lab, or individual assessments.

Both memberships teach: Discovery · Presenting · Objections · Closing · Confidence · Consistency.

Looking for Private 1:1 or team training?

Private 1:1

Personal coaching on your deals, pipeline, and sticking points.

DM me about 1:1

Company Package

AZ Sales Standard training for your sales team.

DM me about team training

Straight answers

Before you join.

Which membership is right for me?+

Choose Community for independent learning. Choose Group Performance Coaching for weekly coaching, roleplay, accountability, and help with your development priorities. Both are for construction and home improvement reps.

Is coaching group or private 1:1?+

Group coaching, with individual development priorities. Not private weekly 1:1 sessions. The room is capped at 20.

Is this a fixed 12-week program?+

No. Coaching is ongoing. The first 90 days are your development roadmap; the 12-week Sales Methodology is the self-paced training.

What is the Performance Lab?+

A private space for coaching members to share appointment challenges and ask for help. Your submissions help shape group sessions.

What will be ready at launch?+

Before paid enrollment opens, we'll show you what's ready and what's still being developed.

What happens after I join the waitlist?+

You'll get enrollment updates and sales tips by email. Joining is free. It doesn't commit you to paying or reserve a paid spot.

Group Performance Coaching · 20 spots

You don't have to figure it all out alone.

Join the waitlist for Group Performance Coaching. 20 members max.

Join the Group Performance Coaching waitlist